It is extremely important to outline your objectives using the S.M.A.R.T technique. This stands for Specific, Measurable, Acheivable, Relevant and Timely. By outlining your goals and objectives you will always have something check in on the make sure that your everyday activities are moving toward the overall goal. Here is a list of my 2009 Q4 S.M.A.R.T. objectives.
A) Search Engine Optimization (SEO) – I am currently in the process of building relationships with people who are familiar with SEO and who either do it full time or are using this in their Real estate business. Specifically, I feel that we need to implement this program for the following reasons. If we are intentional with our spending in the following areas we will be able to maximize our visibility and impact of advertising.
- Build comprehensive lease purchaser buyers list to maximize the bredth our lease purchase program
- Branding Alliance Property Investments LLC on the Buyers, Seller and private lending for future uses (ie. Wholesaling, investor education, etc.)
B) Execute Decatur rental program- Our lending institution will partner with us to refinance our investment programs. It is important that we utilize this funding while we are in an unstable market thus positioning us to have several low income/ high cash flow properties. We need to establish the following teams to execute the plan.
– Build another team of General contractors w/ subs
– Expedite refinance program with lender
– Property management/placement team
C) Implement expense control/ tracking systems
– CPA
– QuickBooks
– Expense statements
– Personal bookkeeping/ Quicken
D) Identify and implement office systems
– Cash out refinance program
– Offer to ARV/ refinance value protocol
– Materials list order form
– Realeflow implementation
E) Private Lending
– Set goals for private lending objectives
